brand and packaging designer, illustrator, builder of systems
Trøndelag, Norway (forest on one side, sea on the other)
Trøndelag, Norway (forest on one side, sea on the other)
Before design
Norwegian Navy. Coastal ranger, special operations.
Cold water, long nights, plans that met reality and had to be rewritten.
Learned to work quietly. Learned to finish.
Norwegian Navy. Coastal ranger, special operations.
Cold water, long nights, plans that met reality and had to be rewritten.
Learned to work quietly. Learned to finish.
2011 → 2018
Westerdals, Oslo. Art Direction.
Before that, Arizona State. Herberger.
Two schools, one habit. Make it. Then make it better.
Westerdals, Oslo. Art Direction.
Before that, Arizona State. Herberger.
Two schools, one habit. Make it. Then make it better.
2012 → ∞
SQRL. Started as a side project. Refused to stay one.
2018, it took over.
Strategy, illustration, labels, materials, renders, print files.
No handoffs. No subcontractors. One desk, start to finish.
SQRL. Started as a side project. Refused to stay one.
2018, it took over.
Strategy, illustration, labels, materials, renders, print files.
No handoffs. No subcontractors. One desk, start to finish.
The work
Breweries and distilleries. Norway, the UK, Ireland, mainland Europe.
Eldhuset. Mòr Benwick. Vette. Caerwyn. Brytning.
Eight variant systems. Dielines and bleed. Shelves in actual shops.
Eldhuset. Mòr Benwick. Vette. Caerwyn. Brytning.
Eight variant systems. Dielines and bleed. Shelves in actual shops.
In Norway you cannot advertise alcohol. The bottle is the only ad there is.
So the bottle has to do everything.
So the bottle has to do everything.
Called in
KIND. Quaker City Mercantile. Snøhetta. Neue. Reverse Innovation. HeyWhat.
Other people's brands, other people's rules. He works inside them and leaves cleanly.
KIND. Quaker City Mercantile. Snøhetta. Neue. Reverse Innovation. HeyWhat.
Other people's brands, other people's rules. He works inside them and leaves cleanly.
Then sport
BLNO, Norway's top basketball league. One league mark. Ten club identities.
Crests, wordmarks, monograms.
Same discipline. Louder.
BLNO, Norway's top basketball league. One league mark. Ten club identities.
Crests, wordmarks, monograms.
Same discipline. Louder.
He draws. Constantly. Spruce, roots, creatures, crests.
He builds a system, then finds the one place it should break.
He builds a system, then finds the one place it should break.
Print production: unglamorous, and the whole point.
Two small children. Work happens in blocks.
Craft is not a word he uses about himself.
It is just how the file leaves the desk.
It is just how the file leaves the desk.
SQRL is not a name. It is a squirrel with the vowels taken out.